A Deeper Look Inside Apple’s Secrecy And Its Sustainability

TechCrunch

Editor’s note: Derek Andersen is the founder of Startup Grind, a 12-city event series helping educate, inspire, and connect entrepreneurs. He’s also ex-Electronic Arts, the founder Commonred, as well as product incubator Vaporware Labs.

WWDC this past week confirmed that Apple is as strong as ever. The company’s steady stream of new products and announcements are a good indication that it’s business as usual. But when will Apple face its first real post-Steve Jobs test? It’s hard to say but not anytime soon.

Last week at Startup Grind in Palo Alto I sat down with Adam Lashinsky, the author of Inside Apple: How America’s Most Admired and Secretive Company Really Works. The book is the most compelling inside look I’ve seen about the culture and attitude that Steve Jobs instilled after his return in 1997, and what it will take to maintain that lead without him.

The…

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One thought on “A Deeper Look Inside Apple’s Secrecy And Its Sustainability

  1. Pingback: Founders Are Not Heroes. Let’s Get Back To Work | Not Your Mama's Rag

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